Alfa Romeo Giulia Two Door
Major overhaul for the Alfa Romeo line-up
Alfa Romeo is one of 14 brands controlled by Stellantis, which was officially formed in January from the merger between Fiat Chrysler Automobiles (FCA) and the PSA Group.
Under Imparato, Alfa Romeo is preparing a groundup renewal of its line-up by the middle of the decade, with future models set to be based around all-new platforms and electrified drivetrains from Stellantis. The revamp is aimed at achieving greater economies of scale and profitability.
Imparato, who has established a 49-strong team of managers to steer the Alfa Romeo revival strategy, said that he believes it "has the potential to be the global premium brand of Stellantis".
With Alfa Romeo's sales on a dramatic decline and its existing two models, the Giulia and the Stelvio SUV, already in the latter half of their planned seven-year cycles, Imparato is looking towards a newly developed range of hybrid and pure-electric models to drive growth. That line-up will include successors to both the Giulia and the Stelvio.
Imparato's plans are backed by Stellantis boss Carlos Tavares, who has pledged investment in Alfa Romeo for the next decade. "It will move to electrification," Tavares said, "but in a dynamic way. Imparato is an Italian citizen and is driving the brand with passion and vision for what needs to be done."
By 2025, just one Alfa Romeo model, the upcoming Tonale compact SUV, will use an FCA-developed platform. The rest will be based around one of three passenger car platforms originally developed by the PSA Group and made available to Alfa Romeo by Stellantis, giving the Italian brand access to pure-electric drivetrains in all but one of its planned future models.
Development of the new Alfa Romeo line-up is being expedited in a process similar to that undertaken by Opel and Vauxhall after they were purchased from GM by PSA.
Alfa Romeo is already building on its existing design activities in a bid to give future models the characteristic Italian stylistic flair and driving dynamics that Imparato says he considers to be central to its brand identity.
Imparato has brought in Alejandro Mesonero-Romanos to head Alfa Romeo design. Formerly the head of design at Dacia, the 52-year-old Spaniard is best known for his work at Seat, where he was responsible for the latest Leon and the Arona, Ateca and Tarraco SUVs.
Alfa Romeo will continue to operate in close company with Maserati under Stellantis ownership. The two Italian premium brands will pool more areas of their engineering and development activities as well as sales and service operations in moves aimed at improving their exposure in key markets, including the US and China.
Imparato's arrival at Alfa Romeo has come too late to significantly influence its next model, the Tonale, which was conceived and largely developed under a number of predecessors. However, he is taking measures to ensure that the Audi Q2 and BMW X1 rival lives up to expectations.
As previously reported by Autocar, the Tonale has been delayed until 2022 as engineers are put work on improving the performance of the plug-in hybrid version of the new SUV, which is based on the FCA-developed Small-Wide platform.
The Tonale will indirectly replaces the Giulietta, which ceased production last year after a run lasting a decade.
Entry-level Brennero SUV due in 2023
The first Alfa Romeo model to really benefit from Imparato's and Stellantis's leadership will be the firm's upcoming third SUV, known internally as the Brennero. Set to be produced alongside successor models to the Fiat 500X and Jeep Renegade in Poland from early 2023, it will form the future entry-level point to the Alfa Romeo line-up.
It will be based on the PSA-developed CMP platform, now known as the STLA Small, which underpins a wide range of models, including the Citroën C4, the Peugeot 2008 and the Vauxhall Mokka.
The STLA Small can house multiple powertrains, and the Brennero will be offered in both combustion-engined and pure-electric forms. Set to become Alfa Romeo's first electric production model, it's scheduled to run a 134bhp electric motor driving the front wheels in combination with a 45kWh (net) battery, which should deliver a claimed range of around 200 miles.
Key to the plans laid out by Imparato since his arrival at Alfa Romeo is the adoption of the STLA Large platform. Initially developed by fellow Stellantis brand Peugeot, it will be used for all future combustion-engined Alfa Romeo models as a replacement for the Giorgio platform that underpins today's Giulia and Stelvio.
Unlike the Giorgio, the STLA Large was developed to support electrification. This will allow Alfa Romeo to offer mild-hybrid and plug-in hybrid variants of future models without expensive redevelopment of the Giorgio platform – something seen as vital to growing sales and helping the company return to profitability within the framework of increasingly tight emission regulations both at home and in key export markets.
The version of the STLA Large platform to be adopted by Alfa Romeo is planned to feature unique chassis components. Engineering is already under way to adapt various systems used by the Giorgio platform, including its steering and suspension, to the new structure, which is also destined to be used by Maserati for its next-generation Ghibli saloon and Levante SUV.
Source: https://www.autocar.co.uk/car-news/new-cars/alfa-romeo-revive-gtv-ev-sweeping-range-renewal
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